Beerbliotek Brand Evolution

Cans and bottles of Pop Corn Hop Porn, and the brand evolution since 2012-2019.

In 2012 I co-founded Beerbliotek, a Craft Brewery in Gothenburg, with three friends. My dream was never to brew beer or own a brewery, but to build a brand. And to build that brand together with some of my best friends. Since the start I wanted design to form a key part of the brewery, so that we would not only be known for great beer, but great design as well.

That design has evolved since 2012 as our brand has adapted to the changes in the local market, and as we started exporting to more than 20 countries.