As a Graphic Designer, I’ve always enjoyed illustrating. As the Brand- & Marketing Manager, for Beerbliotek I get to do it quite often, especially on the Fruit Sour range of beers they produce.
In 2012 I co-founded Beerbliotek, a Craft Brewery in Gothenburg, with three friends. My dream was never to brew beer or own a brewery, but to build a brand. And to build that brand together with some of my best friends. Since the start I wanted design to form a key part of the brewery, so that we would not only be known for great beer, but great design as well.
That design has evolved since 2012 as our brand has adapted to the changes in the local market, and as we started exporting to more than 20 countries.
In my view, the buzzwords for 2017 will be Transformation, Data Analytics and Keeping hold of your talent.
Time, is one thing we don’t have much of. I’m not even referring to our short lives, but just time in a day. That’s why I believe we cannot waste time reading books that just aren’t very good.
Facebook rules the app download charts.
Ten minutes worth of valuable lessons about creativity from British funny man, John Cleese.