I remember the first time I saw it, I was walking past a department store with my mom. I was 12 years old. It made me stop in my tracks and I was glued to the window just staring at it. It was truly a beautiful piece of design. I am of course referring to the bird kettle designed by Michael Graves for Alessi!
During a discussion a few weeks back with a client, I was asked by the Managing Director what I read and where I go to learn. I’ve never been asked that question so directly, but proceeded to name the publications, websites, blogs, newsletters and articles I read as well as the people I follow.I try and read as much as possible, but we all know that there’s not always time.
Malcolm Gladwell needs no introduction. He’s the best-selling author of “The Tipping Point: How Little Things Can Make a Big Difference” and “Blink: The Power of Thinking Without Thinking“, amongst others. His fifth book is appropriately title “David and Goliath: Underdogs, Misfits, and the Art of Battling Giants“.
A few weeks ago, on LinkedIn, I pointed to an article from The Guardian that suggested that “You are probably wrong about everything”. Bobby Duffy makes the case that what you think you know, and what the facts really are, often do not match up. Then I started reading David and Goliath by Malcolm Gladwell. It’s a book about Underdogs, Misfits, and the Art of Battling Giants and already in the first chapter, a similar theme emerged.
Inbound Marketing seems to be the latest buzzword in the world of marketing right now. Inbound Marketing however, is not a buzzword. It’s not the new black. It is the way your customers are or will interact with your business, your products and your services, now and into the future, and you need to be ready.
I have recently had the pleasure of attending a screening of the film Sign Painters. “The movie celebrates the hand-painted sign industry in America. This documentary explores a fascinating insight into a highly specialized underground trade, emphasising an appreciation for a balance between art and commerce.”