Alternative Fact

Beetroot is the new hops.

This beer label was created for Beerbliotek for one of our collaborations with Russian brewery AF Brew. In the times we live in we thought it appropriate to join the Alternative Facts train and joke around with it a bit.

The illustration is derived from the eye illustration on one of George Orwell’s books, 1984. The colouration is from the colour of Beetroot, which was one of the ingredients used in the Imperial Gose.