Brand development
Beerbliotek’s first brewery was located in Sockerbruket, close to the water on the Göta river in Gothenburg. They had a view of the Älvsborgs Bridge in the background. The choice of having the bridge on the label was quite an easy one and I wanted the hand-drawn style, to reflect the hand crafted nature of their brewery. This is why I illustrated the bridge on the label, instead of choosing a photograph.
