Beerbliotek v.2

Brand development

In 2012 I co-founded Beerbliotek, a Craft Brewery in Gothenburg, with three friends. My dream was never to brew beer or own a brewery, but to build a brand. And to build that brand together with some of my best friends. Since the start I wanted design to form a key part of the brewery, so that we would not only be known for great beer, but great design as well.

The word Beerbliotek is derived from the Latin word bibliotheca, or even the Swedish word Bibliotek, which means Library, a collection of books. This would then mean that a Beerbliotek is collection of beer.

This is the first rework of the brand as the brewery grows and the brand expands to international markets.


  • Brand Management
  • Marketing
  • Design
  • Photography