Betty Crocker

Betty Crocker is known as the original brand in the baking category since 1931, when home baking was truly transformed with the introduction of Bisquick. During the war, Betty Crocker was a supporter of the American home front by making life easier for the housewives who ran the household while the men were scattered throughout the world.

Between 2010 and 2012 I consulted as an Online Strategist for General Mills Scandinavia to launch Betty Crocker in Norway, together with their agency Milk. My responsibilities included online strategy, brand guidance, web analytics & development.

Responsibilities

  • Online Strategy
  • Content Strategy
  • Brand Guidance
  • Web Analytics
  • Development