Funäsfjällen

Funäsfjällen is an alpine ski area in Sweden, and consists of resorts Funäsdalen, Ramundberget, Tänndalen, Bruksvallarna, Ljusnedal, Messlingen (Mittådalen), Tännäs and Fjällnäs. Nordic Ski Center, one of the largest cross-country skiing systems in the world (300 km groomed trails, 450 km marked trails), is situated in Funäsfjällen. In Bruksvallarna there are also groomed trails with snowmaking.

Between 2010 and 2013 I consulted as an Online- & Communication Strategist for Funäsfjällen to rebuild their online presence. The group wanted to combine the strengths of all of the resorts in the area, and consolidate them on a single platform under a unified brand.

RESPONSIBILITIES

  • Communication Strategy
  • Online Strategy
  • Content Strategy
  • Web Analytics
  • Development
  • Design