Gothenburg humour is strange to say the least. Very dry, but witty all the same. Collaboration brewing is something Beerbliotek Brewery does a lot of. The designs on their collaboration beers are never the same. It all depends on the style of beer and the brewery they’re collaborating with.
In this case they brewed a Witbier, with another Swedish brewery Odd Island. The design and illustration is based on a very old joke. It needed to be simple and easy to understand.