They’re playing our song

New England IPA

The story goes that there’s two guys robbing a bank. When they hear the police sirens the one turns to the other and says, “They’re playing our song”.

The label is inspired by sound waves, and the logo from the collaborating brewery Finback, which is a Humpback Whale breaching. The Spotify code can be scanned in the Spotify App, to play a police siren.