I have been working along with Norma Communications, the agency for the Old El Paso brand, since the beginning of 2010. Our focus then was to redefine and update Old El Paso’s website in the Nordic regions. At the beginning of 2011 we started with a total strategic review of their websites in Norway, Sweden and Finland. This was followed by a redesign by Norma and development of all websites by 001.

Our aim was to start speaking more directly to the target groups as well as highlighting Old El Paso’s fantastic product range with equally fantastic recipes, great photography and well written text.