Old El Paso
Relaunch 2010
Old El Paso is part of the General Mills familie of brands. The brand was founded in 1938, but their history dates back to the encounter between Indians and Spaniards, where the Indians’ diet, met the Spanish influences and the result was what today is the Mexican meal. Everything they make is based on the original Mexican recipes and their food always tastes Mexican, no matter where you are in the world.
Part of my work has been to rework the strategies for Old El Paso’s websites in Sweden, Norway and Finland.