2007 – 2012

As a consultant and my work focussed on online strategy, working with multiple agencies who lacked a strategic competence. Clients included Arena Skövde, Ramirent, Craft Clothing, Häagen-Dazs, Old El Paso, Green Giant, Paramount, Betty Crocker, Sentient+, NetClean, GLC and Funäsfjällen.


I co-found the Craft Brewery Beerbliotek in Gothenburg, Sweden. My role is Brand and Marketing Manager.

2012 – 2015

I worked as a Communications Strategist, with clients such as Ericsson, ASSA ABLOY, SAAB Group, SKF, Gunnebo, ArjoHuntleigh, ChemSec, Sentient+ and Toyota Material Handling Europe, for Zooma, an online and communication agency.