2007 – 2012

As a consultant and my work focussed on online strategy, working with multiple agencies who lacked a strategic competence. Clients included Arena Skövde, Ramirent, Craft Clothing, Häagen-Dazs, Old El Paso, Green Giant, Paramount, Betty Crocker, Sentient+, NetClean, GLC and Funäsfjällen.


I co-found the Craft Brewery Beerbliotek in Gothenburg, Sweden. My role is Brand and Marketing Manager.

2012 – 2015

I worked as a Communications Strategist, with clients such as Ericsson, ASSA ABLOY, SAAB Group, SKF, Gunnebo, ArjoHuntleigh, ChemSec, Sentient+ and Toyota Material Handling Europe, for Zooma, an online and communication agency.

2015 – Current

A Strategic Consultant within communication, marketing content & branding. As a consultant, I work with my own clients, as well as agencies and their clients as a Marketing & Communication Strategist. Since 2015 clients have included Scania, Husqvarna, Suunto & Beerbliotek. Agencies have included CP+B Scandinavia, Hoy Multimedia, Knowit & SapientNitro.