Marketers have one single challenge, and that is to influence the buyer at the moment when they are most likely to buy. Yet according the Shopping.org 2014 Summit, companies face another more important challenge, and that is how will they keep up with their customers?
Inbound Marketing seems to be the latest buzzword in the world of marketing right now. Inbound Marketing however, is not a buzzword. It’s not the new black. It is the way your customers are or will interact with your business, your products and your services, now and into the future, and you need to be ready.
Whenever I’m asked to explain what I do as a strategist, my reply usually goes something like this: I solve communication problems, and come up with solutions to help my clients, and their businesses, move forward.