Time, is one thing we don’t have much of. I’m not even referring to our short lives, but just time in a day. That’s why I believe we cannot waste time reading books that just aren’t very good.
During a discussion a few weeks back with a client, I was asked by the Managing Director what I read and where I go to learn. I’ve never been asked that question so directly, but proceeded to name the publications, websites, blogs, newsletters and articles I read as well as the people I follow.I try and read as much as possible, but we all know that there’s not always time.
Whenever I’m asked to explain what I do as a strategist, my reply usually goes something like this: I solve communication problems, and come up with solutions to help my clients, and their businesses, move forward.