Brand strategy & identity development. Crafting compelling brand strategies and forging authentic identities that captivate, resonate and drive growth.

Content strategy & communication. Crafting engaging content strategies, weaving captivating stories, and delivering impactful communication that sparks connections and drives results.

Content Creation

Graphic design & illustration. Transforming ideas into visually stunning realities through expert graphic design, innovative packaging, and captivating illustrations.

Photography. Capturing captivating moments through photography and curating compelling content for vibrant social media presence.

In my 16 years in Sweden,
I have collaborated with remarkable clients & brands.


Global leader in transportation solutions, renowned for innovative trucks and buses that prioritise sustainability, efficiency, and reliability.


A trusted name in sports and outdoor equipment, offering high-quality and durable watches, compasses, and dive computers for active lifestyles.


A breathtaking destination in Sweden, known for its stunning mountain landscapes, outdoor activities, and enchanting wilderness experiences.


Renowned global brand specialising in outdoor power products, delivering high-performance, durable tools for forestry, landscaping, and gardening.

General Mills

Global food company creating beloved brands with a commitment to quality, innovation, and nourishing consumers’ lives.


Leading global supplier of bearings, seals, and lubrication systems, driving innovation and providing reliable solutions for various industries.


A leading provider of medical equipment and solutions, specialising in patient handling, hygiene, and therapeutic support systems for improved patient care and comfort.


World-leading provider of innovative access solutions, offering secure, convenient, and sustainable locking systems for commercial and residential applications.


A prominent telecommunications company, driving the advancement of communication technology with innovative solutions for a connected world.

Agencies that have utilised my skills.

Sapient Razorfish

Collaborating on Scania and Husqvarna, as a Content strategist.


Collaborating on Scania as a Content strategist.


Collaborating on Suunto, Lerøy as a Strategist.

In Time

Collaborating on GLC as a Strategist.


Working with General Mills (Häagen Dazs, Old El Paso, Green Giant & Betty Crocker), NetClean and Funäsfjällen as a Strategist.


Working with Ericsson, Semcon, SKF, ASSA ABLOY and ArjoHuntleigh as a Strategist.

My latest work in graphic design, packaging & illustration

Using my skills as an entrepreneur
to transform my own brands

Brewing Success with Beerbliotek

In 2012, I co-founded Beerbliotek, a craft brewery that ignited a revolution in the industry. With a keen eye for design and a flair for creativity, I helped Beerbliotek expand to over 20 markets, releasing over 350 products that captured the essence of their brand. My role encompassed all areas of brand, design, content, and communication, crafting experiences that delighted beer enthusiasts worldwide.

Distilling Excellence with Wet City Spirits

Driven by my relentless pursuit of excellence, my journey took an exciting turn in 2021 when I co-founded Wet City Spirits, a craft distillery. This venture resulted in the creation of three award-winning gins and the inclusion of seven products in the prestigious Swedish Monopoly Systembolaget. Once again, my knack for brand strategy, design, and storytelling brought success to the distillery.

If you want impactful strategies and captivating storytelling.

Crafting visual stories. Sharing my unique perspective.