Brand strategy

Identity development. Crafting compelling brand strategies and forging authentic identities that captivate, resonate and drive growth.

Content strategy

Communication. Crafting engaging content strategies, weaving captivating stories, and delivering impactful communication that sparks connections and drives results.

In my 16 years in Sweden,
I have work with remarkable clients & brands.





General Mills





Agencies that have utilised my skills.

Sapient Razorfish

Collaborating on Scania and Husqvarna, as a Content strategist.


Collaborating on Scania as a Content strategist.


Collaborating on Suunto, Lerøy as a Strategist.

In Time

Collaborating on GLC as a Strategist.


Working with General Mills (Häagen Dazs, Old El Paso, Green Giant & Betty Crocker), NetClean and Funäsfjällen as a Strategist.


Working with Ericsson, Semcon, SKF, ASSA ABLOY and ArjoHuntleigh as a Strategist.

Using my skills as an entrepreneur
to transform my own brands

Brewing Success with Beerbliotek

In 2012, I co-founded Beerbliotek, a craft brewery that ignited a revolution in the industry. With a keen eye for design and a flair for creativity, I helped Beerbliotek expand to over 20 markets, releasing over 350 products that captured the essence of their brand. My role encompassed all areas of brand, design, content, and communication, crafting experiences that delighted beer enthusiasts worldwide.

Distilling Excellence with Wet City Spirits

Driven by my relentless pursuit of excellence, my journey took an exciting turn in 2021 when I co-founded Wet City Spirits, a craft distillery. This venture resulted in the creation of three award-winning gins and the inclusion of seven products in the prestigious Swedish Monopoly Systembolaget. Once again, my knack for brand strategy, design, and storytelling brought success to the distillery.

If you want impactful strategies and captivating storytelling.

Helping brands get on the map.

Crafting visual stories. Sharing my unique perspective.