From panic to profit – Part 2 – The world has changed.
Marketers have one single challenge, and that is to influence the buyer at the moment when they are most likely to buy. Yet according the Shopping.org 2014 Summit, companies face…
From panic to profit – Part 1 – A marketer’s story.
Tim Berners-Lee, a British scientist at CERN, invented the World Wide Web (WWW) in 1989. That single invention, created the world we now call online, and in case you didn’t…
The buzz around Inbound Marketing
Inbound Marketing seems to be the latest buzzword in the world of marketing right now. Inbound Marketing however, is not a buzzword. It’s not the new black. It is the…